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Hatfields Bury to host Life Spray Weekend

Hatfields Volvo Life PaintHatfields Volvo in Bury is hosting a unique event this weekend aimed at increasing the visibility and safety of cyclists on the road.

The Life Paint Spray Weekend, which will take place at the Manchester Road car dealership from 9am on Saturday, October 24 and 10am on Sunday, October 25, will see Volvo offering cyclists the opportunity to try out their innovative new Life Paint product.

Volvo launched the reflective spray, which is designed to react to a car’s headlights, in London earlier this year, with the product proving hugely popular with the city’s cyclists.

Life Paint is invisible in the daylight, but in the dark it reflects light in the same direction as the light source to illuminate the objects it has been sprayed on.

Dispensed in a spray can, the paint can be applied to clothes, shoes, helmets, pushchairs, children’s back packs, dog leads and of course bicycles. It is completely transparent and can be washed off easily.

The trial, launched in London earlier this year, saw 2,000 cans given away free of charge at six cycle shops, with Volvo now planning to launch the product across the country.

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The initiative marks another step by Volvo to improve safety for those both inside and outside its cars. This builds on the development of Intellisafe, a state-of-the-art Volvo safety system which integrates some of the most cutting-edge safety technologies to Volvo cars.

The technology uses a combination of radar sensors and cameras to identify other vehicles, pedestrians and cyclists and automatically brake if the driver fails to take the necessary action. This works in conjunction with Volvo’s Active Bending Headlights, which adjust left to right according to the steering input to help see round corners better and improve safety at night.

Intellisafe’s unique pedestrian and cyclist detection system, enhanced to work in darkness on the all-new Volvo XC90 to be introduced to the UK in June this year, was the inspiration for the Life Paint project. Together, these innovations contribute towards Volvo’s Vision 2020 – the concept that that no one should be killed or seriously injured in a new Volvo by 2020.

Nick Connor, Managing Director at Volvo Car UK, said: “Every year more than 19,000 cyclists are injured on the UK’s roads. At Volvo, we believe that the best way to survive a crash is not to crash at all, and are committed to making the roads a safer place by reducing the number of accidents. Volvo is a world-leader in safety technology, and we are proud to be extending our reach beyond just those driving our cars. By making cyclists increasingly visible as well as increasing the safety capabilities of our cars, we are doing our utmost to protect everyone on the road.”

Adrian Walsh, Director of RoadSafe, a leading forum for promoting and devising solutions to road safety problems, said: “Driving a car is a complex and demanding task. In poor light conditions it becomes even harder, especially in towns and cities where the road is often shared with cyclists and pedestrians. This innovative technology will certainly help to make it a safer place and it is really encouraging to see a manufacturer reaching out to make pedestrians and cyclists less vulnerable.”

For more information contact Hatfields Bury on 0161 767 9500 or visit: www.hatfields.co.uk/retailers/hatfields-volvo-bury/