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Landrovers heads up display

Immersive in-car experiences with Jaguar Land Rover’s 3D & head-up display research

Jaguar Land Rover recently announced that they are developing exciting next-generation head-up display technology that could revolutionise the in-car experience for both drivers and passengers.

For drivers, this 3D technology could mean that real-time safety information, such as weather updates, condition alerts and road hazards ahead, can be beamed in front of them; meaning they don’t have to take their eyes off the road to stay fully informed and able to react quickly, if needed.

Using augmented reality, the display can feel like it’s actually part of the road ahead, adding a perception of depth to the image as messages are mapped out in front of the driver’s field of vision. Partnering with the Centre for Advanced Photonics and Electronics (CAPE) at the University of Cambridge, this research project is primarily focused on helping drivers to react more naturally to prompts and hazards.


As part of the same research, Jaguar Land Rover are also looking to how 3D entertainment can be streamed into cars for passengers. Or, thinking ahead to when autonomous vehicles are the norm, how everyone in the car can enjoy their own personalised experience. They could each choose a movie or be streamed information individually about their journey or their location/destination.

Head and eye tracking technology means that the passengers wouldn’t need to wear special glasses or to have individual screens – their position could be used to ensure they can view the media.

This research project is part of Jaguar Land Rover’s ‘Smart Cabin’ vision. The idea is to apply various technologies in their vehicles that will combine to personalise the entire experience for both driver and passengers. It aims to enhance safety, convenience and entertainment for all.

Jaguar Land Rover also have an ambition to make societies healthier and safer, along with a cleaner environment. Their focus is on achieving a future of zero emissions, zero accidents and zero congestion on our roads.

To test drive the latest Jaguar, Land Rover or Range Rover vehicles, get in touch with your nearest Hatfields retailer.