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Land Rover Newsletter The Eco Edition

Welcome to our special edition newsletter in which we talk all things electric, clean diesel and petrol. I hope to clarify some of the confusion surrounding the introduction of electric and share with you the breathtaking new models and developments Jaguar Land Rover have been making in this field.

The New Range Rover PHEV (PLUG-IN HYBRID ELECTRIC VEHICLE) will be in our showrooms this Spring and the New Jaguar I-PACE Concept BEV (BATTERY ELECTRIC VEHICLE) which is available later this year, are setting the standard in the luxury car market. More details about the Range Rover PHEV inside.

From 2020 half of Jaguar and Land Rover vehicles will have the option of electrification. Customers will be able to choose from battery electric, plug-in hybrid  and mild hybrid power as well as ultra-clean petrol  and diesel engines. See the illustration below which explains the differences.

We’re excited to be able to offer these different options as this is an opportunity for our customers to enjoy a very different driving and ownership experience. With electricity supplies increasingly being delivered from renewable sources, electric cars offer environmental benefits over traditional fuel-burning engines.

But Petrol and Diesel will continue.

Data suggests that by 2030 around 30% of the market will be battery electric, however 70% of the market will still be powered by a combustion engine, whether that’s petrol or diesel or plug-in and conventional hybrids. Our efficient diesel and petrol engines are our cleanest ever and remain utterly relevant on our journey to electrification.

Recent publicity around the diesel debate has caused significant confusion for our customers; we are seeing more and more people ask us whether they should be buying petrol or a diesel.

Diesel – Jaguar Land Rover facts:

  • Jaguar and Land Rover’s latest EU6 diesel engines are amongst the cleanest in the world. Their pollutant emission levels (NOx, PM, PN) are close to the equivalent petrol engines, but with CO2 emissions that are 20-25% lower.
  • All Jaguar and Land Rover vehicles from September 2015 feature advanced Selective Catalytic Reduction (SCR) exhaust after-treatment (DEF, commonly known as AdBlue) which helps reduce NOx emissions.
  • Jaguar and Land Rover’s EU6 diesel engines are expected to be exempt from the proposed London ULEZ daily charge.
  • Between 2004 and 2016 Jaguar Land Rover’s average NOx emissions have reduced by 84%.
  • Highly efficient DPFs (Diesel Particulate Filters) capture 99.9% of all particles.
  • Jaguar and Land Rover’s Ingenium EU6 diesel engine achieves as low as 109g/km of CO2 in the Range Rover Evoque and as low as 99g/km of CO2 in the Jaguar XE, our most efficient vehicles.

I do hope you’ve found this informative and useful. So, whether you want to embrace electric or continue with clean diesel or petrol we are able to give you, our customers, greater choice. If you need any further information or have any questions then feel free to pop in to one of our sites or give us a call.

Gareth Williams
Managing Director