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Will the Range Rover Velar conquer the luxury SUV market?

Range Rover is due to bring out a new mid-sized luxury SUV  – the Range Rover Velar. Targeted at the £30,000 gap between the Evoque and the Range Rover Sport, the Range Rover Velar is more urban than other Range Rover models. Its main competition is the BMW X4 and award winning Jaguar F-Pace.

Design wise, the Velar has a progressive simple design that gives it a sleek, almost dashing look. Its exterior curves, lends a unique feel that is different to the Sport’s more boxy shape. Inside, the design team at Range Rover aimed to create a calm sanctuary that includes configurable mood lighting, sliding arm rests and high-definition touch screens.

One of the defining design aspects of the Velar is its stripped back look. Massimo Frascella, Land Rover’s Exterior Creative Director told the Daily Telegraph “We wanted to elevate Range Rover’s design DNA to a new level. We were looking for a new level of simplicity, with the flush door handles and slim LED lights. This will do so much for Range Rover.”

Whatever its design philosophy, the Velar is a mid-sized SUV family car. While this may not be the model for you if you want to tow anything over 2.5 tonnes (a fully laden horse box might be a little difficult), the Range Rover Velar is perfect for the urban family needing a spacious car for the school run or to navigate the urban jungle.

The Velar uses Jaguar Land Rover’s Ingenium line of four-cylinder diesel and petrol engines and comes with five options:

  • Turbocharged I4 (Ingenium D180)
  • Turbocharged I4 (Ingenium D240)
  • Turbocharged V6 (D300)
  • Turbocharged I4 (Ingenium P250)
  • Supercharged V6 (P380)

The Ingenium is paired with an 8-speed automatic transmission and the 3.0 turbocharged V6 diesel was deemed as the best engine option by What Car.

There is no doubt that the Velar is a good looking car, and its conception has been brought about by Range Rover’s relentless path to a more urban well-heeled market and leaving the utility end of the market to others. However, the Velar will have stiff competition, not least from its stable mate the Jaguar F-pace.

This award winning luxury SUV model, the first by Jaguar, has set the automotive world alight. Not only has the F-pace won World Car of the Year it has also Won World Car Design of the Year at the 2017 World Car Awards. The SUV has also won Best Large Crossover at the UK Car of the Year Awards, 2017. The Velar will be hard pressed to beat the success of the Jaguar F-pace. Against its other more established competitors, such as the BMW X4, it does have some advantage such as a larger boot and bigger interior space. However, the X4 is slightly cheaper at under £40,000 vs the Velar’s starting price of £44,000.

The Range Rover Velar is available to order now. For more information contact one of Hatfields Land Rover dealerships in Hull, Liverpool, Pickering and Shrewsbury.