Jaguar Celebrates 90 Years with a Bold Glimpse into Its Electric Future
Jaguar marked a defining moment in its 90-year history with an extraordinary display in London, where heritage and innovation stood side by side. Outside the elegant Chancery Rosewood, the brand’s very first name-bearing model the SS Jaguar was presented alongside its latest creation, the Type 00, for the first time. This historic pairing is more than a celebration; it’s a declaration of intent. Type 00 made its debut in London Red, a bespoke colour inspired by the city’s architectural character, gallery walls, and iconic symbols like crimson phone boxes and double-decker buses. Handcrafted by Jaguar’s in-house materiality team, this shade reflects artistry and provenance while signalling a bold new era.
Separated by nine decades yet united by the same fearless ethos—Copy Nothing— these two cars represent the beginning and the becoming. The SS Jaguar redefined automotive elegance in its time, and now Type 00 previews Jaguar’s next chapter: a vision of modern luxury that challenges convention and sets the tone for the future. As Jaguar prepares to launch its first production luxury GT in 2026, this moment reminds the world what makes Jaguar unique: originality, daring design, and performance that stirs the soul. Ninety years on, Jaguar continues to lead not follow. The best is yet to come.
Introduced in London in 1935, the SS Jaguar was the first model to carry the Jaguar name—a name destined for greatness. At a time when most British cars were upright and utilitarian, it broke away from convention with a sleek, low-slung silhouette, elongated bonnet, and flowing lines. Guided by Sir William Lyons’ uncompromising philosophy—Copy Nothing—the SS Jaguar set a new standard for elegance and originality, establishing a legacy that would define Jaguar for generations.
In contrast, the Jaguar Type 00 represents the brand’s most significant step into the electric vehicle space—a bold vision of performance and modern luxury. First unveiled last year, Type 00 is more than a concept; it’s a statement of Jaguar’s future direction, combining cutting-edge technology with design that refuses to blend in. Making its debut in London Red, a colour created exclusively for this occasion, Type 00 signals the start of a new era. As Jaguar prepares to launch its first production luxury GT in 2026, this moment marks a turning point: 90 years on, Jaguar is not just celebrating its heritage, but redefining what a Jaguar can be for the next generation.
Copy Nothing – Delete Ordinary
