Jaecoo Surges to the Top of AutoTrader Rankings as UK Buyer Interest Accelerates

The Jaecoo 7 has taken the UK new‑car market by surprise, topping AutoTrader’s January rankings as the most‑enquired‑about new model ahead of the March plate‑change.

As consumer research activity began to build in Q1, AutoTrader recorded a 6% month‑on‑month rise in new‑car visits, with Jaecoo emerging as one of the fastest‑growing brands in the country.

Jaecoo 7 Becomes the UK’s Most‑Requested New Car

Despite being a new entrant to the UK market, the Jaecoo 7 outperformed some of the industry’s most established names on AutoTrader. This strong performance reflects growing UK consumer interest in new‑wave Chinese manufacturers, with Jaecoo positioning itself as a serious competitor in the SUV segment. The brand’s offering of petrol and hybrid powertrains has further broadened its appeal.

Jaecoo Rises to Sixth Place Among All UK New‑Car Brands

At brand level, Jaecoo secured 5.4% of all new‑car enquiries on AutoTrader in January, placing it sixth overall across the entire marketplace. This is a remarkable achievement for a brand still in its early UK rollout, outperforming several long‑established manufacturers.

Top New Cars on AutoTrader — January 2026

Jaecoo models featured strongly in the month’s top 10:

The Jaecoo 7 led the entire market, while the Jaecoo 5 also secured a top‑10 position—solidifying Jaecoo’s rising prominence among British car buyers.

Growing Influence in an Evolving Market

Jaecoo’s rapid ascent comes at a time when UK consumers are exploring alternatives to traditional premium brands. The shift is particularly evident as Chinese automakers gain visibility with competitive pricing, modern design, and strong equipment levels. Retailers also expanded their new‑car listings by 17% year‑on‑year, positioning themselves to meet the increased interest brands like Jaecoo are generating.

Positive Outlook for 2026

Bex Kennett, AutoTrader’s New Car Performance Director, noted a promising start to the year:

“Although challenging market conditions will persist this year, from what we can see on our platform, 2026 has got off to a promising start for the new car market. We’re already seeing a notable uptick in new car interest as buyers start researching ahead of the new 26 registration plate.”

With this momentum, Jaecoo is emerging as one of the standout brands to watch in 2026—both for customers and the wider industry.

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