Ernest Hatfield began selling motor vehicles in Sheffield in 1922, setting up one of the very first Jaguar dealerships in the world. Today, his legacy lives on, with other famous marques and locations added to the Hatfields portfolio creating a motor trade name that customers can trust.
Hatfields is an independent, family-run business, operating dealerships across the North of England and in Shrewsbury. As a group, Hatfields has established a successful dealer network over a number of decades, developing a loyal customer following along the way.
Representing a variety of vehicle manufacturers, the group caters for sales and aftersales requirements for Jaguar, Land Rover & Volvo at various sites.
One of the largest independent dealer groups in the UK for Jaguar, Land Rover and Volvo, Hatfields employs over 300 people at its numerous locations. The company has acquired a reputation for excellence in all areas, winning awards and accolades from many car manufacturers and automotive media.
Customer satisfaction is at the heart of the group’s philosophy, and feedback from customers is always welcomed. Three family members fulfil senior roles within the company, and they ensure that Hatfields maintains a fair, open and personal approach to dealing with customers.
Hatfields were named Group of the Year by Jaguar Land Rover in 2018 for both Jaguar and Land Rover. The awards rate retailers from across the UK for all round performance, but most importantly customer satisfaction. It’s the highest accolade that Jaguar Land Rover bestow. A significant part of the judging criteria is based on feedback given to Jaguar Land Rover about us. Hatfields Jaguar Wakefield were also awarded Overall Retailer of the Year and Aftersales Retailer of the Year – Then in 2019 for the second consecutive year, Hatfields were awarded Jaguar Group of the Year and our Jaguar site in Shrewsbury won Regional Retailer of the Year in the midlands. All in all, an outstanding achievement for the group.