2025: The Year of JAECOO as UK Sales Pass 33,000 in Debut Year
A Standout First Year
JAECOO has marked its first year in the UK with one of the strongest market debuts seen in over a decade. Launched in January 2025, the brand has quickly established itself as a major new force in the automotive sector, recording 33,173 new vehicle registrations* between 31 January 2025 and 31 January 2026. Entering the UK with the JAECOO 7, the brand rapidly translated early excitement into significant retail demand and growing national recognition. Over the past 12 months, JAECOO has become the fastest‑growing mainstream automotive brand in the UK, achieving a level of momentum rarely seen from a new market entrant.
At the heart of this success is the JAECOO 7, which has become the top-selling retail car in the UK this month*, securing more than 30,100 sales* in its first year alone. This performance places JAECOO firmly ahead of many long-established rivals.
Electrification Leading the Charge
Electrification has played a major role in shaping JAECOO’s UK growth. The Super Hybrid System (SHS) – JAECOO’s new-energy plug-in hybrid powertrain – has resonated strongly with British drivers, accounting for over 70% of all JAECOO 7 sales across 2025. With both hybrid and ICE options available, customers have embraced JAECOO’s flexible approach to the transition towards electrification.
Expanding the UK Line-Up
2025 also saw the arrival of two new models:
- JAECOO 5 – a compact ICE SUV offering the same bold styling and capability in a smaller footprint
- JAECOO E5 – the brand’s first pure-electric model in the UK
Together, they reinforce JAECOO’s strategy of offering genuine customer choice across powertrains and vehicle sizes.
Design, Capability & Customer Confidence
JAECOO’s distinctive design language – from its signature waterfall grille to its rugged SUV stance – has captured the attention of UK drivers. Combined with high levels of technology, confident performance and a comprehensive warranty package, JAECOO has quickly positioned itself as a brand delivering modern capability and strong value.
Industry Recognition & Public Momentum
The brand’s rapid rise has not gone unnoticed. Highlights include:
- Carwow’s 2026 Brand of the Year
- Scottish Car of the Year 2025 – Best Family Car for the JAECOO 7
- Becoming the most searched Chinese car brand in the UK in 2025, with “JAECOO cars” ranking third in Google’s top trending car queries
In January 2026 alone, JAECOO registered 4,850 new vehicles*, starting the year with confidence alongside sister brand OMODA as the two brands together captured 4.65% of the UK market*.
A Message from the CEO 💬
Gary Lan, CEO of JAECOO UK, said:
“Our first year has been about building trust through product and delivery. From launching the JAECOO 7 to expanding our range and dealer network, we’ve focused on offering genuine choice, strong value and dependable support.
The response from UK customers shows that this approach is working. Establishing a brand is one challenge; sustaining momentum is another. The results from 2025 give us a solid foundation as we continue to invest in our model line-up, retail partners and aftersales capabilities.”
Looking Ahead to 2026
As JAECOO enters its second year in the UK, Hatfields Hull is positioned to play a leading role in the brand’s continued growth. With fresh model developments on the horizon and increasing customer interest across East Yorkshire, the retailer is set to build on a standout first year. Guided by JAECOO’s ‘Enjoy Each Moment Outdoors’ ethos, Hatfields Hull will continue delivering the capability, value and service that customers are already responding to — helping drive even greater momentum throughout 2026 and beyond.
Visit us at Hatfields Hull, Saxon Way to discover these exciting new models and book your test drive.
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