A New Era of Modern Luxury: Range Rover Electric Takes Centre Stage
A New Benchmark in Electric Luxury
Range Rover has unveiled plans to introduce its first fully electric model through a series of exclusive global events this summer, giving a select audience an early preview ahead of order books opening later this year. Representing a major milestone for the iconic British marque, Range Rover Electric will be the brand’s first zero tailpipe emissions vehicle built in the UK.
A Refined Electric Experience
True to its heritage, Range Rover Electric seamlessly blends advanced electric vehicle technology with the refinement, capability, and composure the brand is renowned for. Those attending the invitation-only showcases will be among the first to experience its near-silent performance, effortless power delivery, and elevated sense of luxury. While embracing electrification, the design remains unmistakably Range Rover. Subtle exterior refinements, including a flush grille and unique detailing, set it apart, while the interior continues to prioritise serenity, precision craftsmanship, and a calm, modern environment.
Exclusive Global Showcases
The vehicle is being introduced through a curated programme of high-profile events across some of the world’s most prestigious locations — from the beaches of Sardinia to the grounds of Wimbledon. Its first public appearance took place at RHS Chelsea Flower Show 2026, where Range Rover also proudly partnered as a sponsor. The vehicle was showcased within the ‘Range Rover Cloister’, a beautifully designed garden space created in collaboration with award-winning designer Alexandra Noble. The installation embodied modern British luxury through architectural landscaping, natural materials, and a serene, restorative atmosphere — perfectly mirroring the refined experience of the vehicle itself.
Looking Ahead
Order books for Range Rover Electric are set to open later in 2026, forming a key part of the brand’s broader electrification strategy. As Range Rover moves confidently towards an electric future, this model is set to redefine luxury travel — offering a seamless fusion of sustainability, performance, and design excellence.
Contact your nearest retailer today to learn more and register your interest ahead of order books opening later this year.
