JAECOO Sets the Pace as the UK’s Fastest Growing Automotive Brand
Rapid growth, strong demand and a growing SUV line‑up resonate with UK drivers
In just one year, JAECOO has firmly established itself as one of the UK’s most talked‑about automotive brands, recording the fastest growth of any mainstream manufacturer in the past decade.
According to registration figures published by the Society of Motor Manufacturers and Traders (SMMT), JAECOO achieved 28,232 new vehicle registrations in 2025, marking a major milestone for the adventure‑focused brand following its UK launch in January 2025.
JAECOO 7 Drives Record‑Breaking Demand
The success story has been led by the JAECOO 7, which accounted for 26,048 registrations in 2025. This achievement made it the fourth most popular retail car in the UK, an exceptional result for a model so early in its lifecycle.
Demand for electrified powertrains has played a key role, with the JAECOO 7 SHS Super Hybrid System representing 70% of all JAECOO 7 sales. Offering a total driving range of up to 745 miles, including 56 miles of EV‑only driving, the SHS combines plug‑in capability with self‑charging technology and rapid charging support.
Growing Line‑Up, Strong Retail Demand
The JAECOO range continues to grow, with the introduction of the JAECOO 5 and the all‑electric JAECOO E5, expanding customer choice across petrol, hybrid and electric powertrains in the compact SUV segment. The JAECOO 5, JAECOO 7, and the upcoming JAECOO 8, scheduled for release in 2026, are all pictured below, showcasing the evolving design language of the JAECOO family.
With the OMODA & JAECOO UK retailer network now spanning 101 locations, private buyers have been a key driver of growth, accounting for 55% of all JAECOO registrations in 2025. This strong retail performance reflects growing confidence in the brand’s bold design, advanced technology and everyday usability.
Value, Warranty and Customer Focus
JAECOO’s rapid rise has been underpinned by a customer‑first approach, backed by comprehensive aftersales support and competitive pricing. The JAECOO 7 is priced from £30,115 OTR, with the JAECOO 5 available from £24,505 OTR, and all models benefit from the brand’s 7‑year/100,000‑mile warranty as standard, alongside an 8‑year battery warranty where applicable.
Over the past 12 months, JAECOO has also grown its brand awareness significantly, becoming the most‑searched Chinese car brand on Google in the UK and receiving industry recognition including Carwow Brand of the Year.
Looking Ahead to 2026
With over 26,000 JAECOO 7s now on UK roads, the brand is firmly positioned for continued growth. 2026 will see further investment across the UK network, alongside an expanding model line‑up, including the upcoming JAECOO 8, and enhanced aftersales capabilities to support JAECOO’s growing customer base.
As demand continues to accelerate, JAECOO remains focused on delivering modern, technology‑led SUVs that combine value, design and long‑term peace of mind for UK drivers.
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