Jaguar Type 01: A New Chapter Starts Here
Jaguar has officially revealed the name of its highly anticipated all-electric grand tourer — the Jaguar Type 01 — marking a defining moment in the brand’s transformation. As Jaguar pivots towards becoming a fully electric, ultra-luxury manufacturer, the Type 01 stands as the first true expression of this new direction. The name itself carries deep meaning. “Type” connects the model to some of the most iconic cars in Jaguar’s history, including the C-Type, D-Type and E-Type, while “0” represents zero tailpipe emissions and “1” signifies the beginning of a brand-new generation. Together, it represents both a tribute to Jaguar’s past and a confident step into the future.
Building on this legacy, the Type 01 is set to raise the bar for electric performance and luxury. Designed as a striking four-door grand tourer, it combines cutting-edge electric technology with the refinement and presence expected of a flagship Jaguar. Early indications point to exceptional levels of power and range, ensuring it delivers both thrilling performance and effortless long-distance capability, while introducing a bold new design language that will define the next generation of Jaguar vehicles.
The Jaguar Type 01 is expected to arrive in 2027, with pricing likely to begin from around £120,000, placing it firmly within the premium luxury segment. As the first model in Jaguar’s next-generation electric line-up, it signals a complete reinvention of the brand — one centred on progressive design, exceptional performance and exclusivity. With additional models set to follow, the Type 01 establishes the foundation for an exciting all-electric future.
For customers, this is more than the launch of a new vehicle — it’s the start of a new chapter for Jaguar. At Hatfields, we’re here to guide you through every step of that journey. Register your interest today with your local retailer to receive the latest updates, exclusive preview opportunities and be among the first to experience Jaguar’s bold new future.
